You may be wondering is email marketing still effective? This technology has existed almost 50 years ago and it has still been widely used, particularly for small business and ecommerce. Other than growing your revenues and subscribers, email marketing success can be measured through a variety of metrics. Email marketing is one of the most cost-effective marketing tools for small businesses. It is easy to manage and it gives you full control to form an establishment with your customers. If you aren’t skilled, you may end up paying a lot more money for fewer features, terrible email deliverability rates and higher unsubscribed number which causes you to lose your brand credibility and even more money..