COMPLETE GUIDE TO SEO IN 2020

This page covers a complete guide to learning about SEO for Google in 2020. By end of this article, you will have a good understanding of SEO and how you can improve your website ranking.

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SEO IN GENERAL

SEO stands for “search engine optimization”. It is the practice of getting the traffic to your website through organic search engine results. It drives relevant organic traffic and bring in more leads and/or sales over time.

SEO is the most important part of the whole digital marketing industry. SEO offers companies plenty of benefits that cut across the digital business spectrum. SEO is Cost effective. Unlike paid advertisement, you do not have to spend money for the targeted traffic. The typical return of investment (ROI) for SEO is about 6 times higher than SEM. SEO is a long term effort, by optimizing your content timely to keep your top SEO ranking, It will bring quality traffic as long as you stay compliant with search engine SEO guidelines.

By being on Top search engine ranking, it shows a sign of authority which bring credibility and trust to your business. By staying on top pages, SEO helps you stay ahead of your business or shut out your direct competitors. However, the downside of SEO is it is time-consuming and it is a continuous effort. It can take up to a year to rank at the top of search results.

THERE ARE 3 TYPES OF SEO

On-site SEO, Off-site SEO, and technical SEO.

ON-PAGE SEO

On-page SEO is the practice of optimizing website pages in order to rank well and get more relevant traffic in the search engines. On-page optimize both the content and HTML source code of a page, as opposed to off-page SEO which refers to links and other external signals. For more information of what is included in On-page seo, please refer to my service table attributes.

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TECHNICAL SEO

Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With the use of technical SEO, you ensure that your website can be crawled by search engine without any problems.

No matter how quality content you create for your website, what if does not get indexed in Google? Or, what if it has any other technical issue? That’s the reason why technical SEO is important.

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OFF PAGE SEO

Most people refer to Off-Page SEO with link building, however it goes beyond than that. It is the activities that you do out of your website to raise the ranking of a page with search engines. For example, If you write a guest post for another blog or leave a comment with a link, you’re doing off-page site linking.

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WHITE HAT VS BLACK HAT VS GREY HAT SEO

Over time, Google’s search engine algorithm is getting smarter. At present, it is not easy for digital marketers and website owners to get the top position by implementing black hat techniques. If you want to better rankings and traffic to your website for the long term and also want to build trust in the search engine, your website needs an experienced and white hat SEO expert.

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